Macro and Micro Environments

Macro & Micro Factors Effecting Sports Venue

Definitions

Microenvironment

 

Factors or elements in an organization’s immediate area of operations that affect its performance and decision-making freedom. These factors include competitors, customers, distribution channels, suppliers, and the general public.

(Business Dictionary, 2014)

Macro environment

1. The major external and uncontrollable factors that influence an organization’s decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces.

2. Specific examples of macro environment influences include competitors, changes in interest rates, changes in cultural tastes, disastrous weather, or government regulations.

 (Business Dictionary, 2014)

Within Blog 3 we will include in depth detail of the Macro & Micro Environmental Factors directly affecting both our chosen sector, and the Millennium Stadium itself.

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