TOWS Matrix and SWOT Analysis Explained

TOWS Matrix and SWOT Analysis

TOWS Matrix:

 

External Opportunities
(O)

1.
2.
3.
4.

External Threats
(T)

1.
2.
3.
4.

Internal Strengths
(S)

1.
2.
3.
4.

SO
“Maxi-Maxi” Strategy

Strategies that use strengths to maximize opportunities.

ST
“Maxi-Mini” Strategy

Strategies that use strengths to minimize threats.

Internal Weaknesses (W)
1.
2.
3.
4.

WO
“Mini-Maxi” Strategy
Strategies that minimize weaknesses by taking advantage of opportunities.

WT
“Mini-Mini” Strategy

Strategies that minimize weaknesses and avoid threats.

This helps you identify strategic alternatives that address the following additional questions:

  • Strengths and Opportunities (SO) – How can you use your strengths to take advantage of the opportunities?
  • Strengths and Threats (ST) – How can you take advantage of your strengths to avoid real and potential threats?
  • Weaknesses and Opportunities (WO) – How can you use your opportunities to overcome the weaknesses you are experiencing?
  • Weaknesses and Threats (WT) – How can you minimize your weaknesses and avoid threats?
  • These questions help find Critical Success Factors (CSFs)

 

(http://www.alumnitsi.net/en/ihm/214-the-tows-matrix)

 

SWOT Analysis:

A process generates information that is helpful in matching an organization or group’s goals, programs, and capacities to the social environment in which it operates. 

SWOT Analysis – Strengths

  • Positive tangible and intangible attributes, internal to an organization.
  • They are within the organization’s control.

SWOT Analysis -Weakness

  • Factors that are within an organization’s control that detracts from its ability to attain the desired goal.
  • Which areas might the organization improve?

SWOT Analysis -Opportunities

  • External attractive factors that represent the reason for an organization to exist and develop.
  • What opportunities exist in the environment, which will propel the organization?
    Identify them by their “time frames”

 

(http://rapidbi.com/swotanalysis)

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